Your ergonomics agency for a successful user experience!
At 40/60, we specialize in user-centered design and ergonomic solutions, creating digital interfaces that are not only visually appealing but also intuitive and effective.
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Transforming digital interfaces into smooth and enjoyable user experiences.
Located in Paris and Nantes, we are a leading agency specialized in ergonomics, UX/UI design, and development of web and mobile applications as well as acquisition websites. Our mission? Transforming digital interfaces into spaces that are intuitive, accessible and enjoyable for all users. With our deep expertise and passion for design excellence, we help our customers create products that are not only aesthetic, but above all functional and easy to use.
Join us on this journey where every pixel, every interaction, is designed to provide an unparalleled user experience. Find out how we stand out in the field of usability and UX/UI design.
The ergonomics and expertise of 40/60
Innovation in 40/60's DNA
Our expertise isn't limited to visual aesthetics; it includes a deep understanding of user psychology and technology best practices.
Our team, a blend of creativity and technical innovation, is dedicated to deploying ergonomic solutions tailored to each challenge.
The objective? Digital products that not only captivate, but also make life easier for users. Our team combines creativity and technical innovation to create digital experiences that are intuitive and engaging.
Customized ergonomic solutions
Whether you are a start-up or a large company, we offer a range of ergonomic services designed to meet your unique needs.
From defining ideal ergonomics to stimulating product-market fit, we are your ideal partner to maximize your business on your: acquisition, conversion, retention and referral.
Customized services for the success of your business!
Far from standard solutions, we take a personalized approach to each project, allowing us to specifically meet the unique needs of our customers. This flexibility and attention to detail make 40/60 the ideal partner for any business seeking excellence in user experience.
Our approach and methodology in ergonomics and interface design
At 40/60, our methodology is distinguished by an approach that is both customer and user centered, ensuring that each project reflects a perfect balance between business goals and the needs of end users. Here's how we do it.
UX and Ergonomic Audit
Objective
Analyze in depth the current state of digital products to identify opportunities for improvement.
Methodology
We start with a comprehensive audit that includes the analysis of existing studies, web analytics, and an evaluation of current performance. This audit allows us to understand the strengths and weaknesses of existing interfaces from an ergonomic point of view.
User Tests
Objective
Gather concrete data on how users interact with your digital product.
Methodology
We use usability tests to observe how users interact with the product under real conditions. It helps us understand their behaviors, challenges, and preferences.
Customer-centric approach
Objective
Optimize assets in direct contact with customers. For example: Website, web application etc.
Methodology
For elements such as websites and applications that are in direct contact with customers, our approach is strongly customer-centric. We focus on optimizing the customer experience through in-depth studies, performance analysis, and targeted interventions.
Our ergonomic services for start-ups and large companies
At 40/60, we offer a range of specialized ergonomic services for start-ups and large companies. From ergonomic definition to launch offers and support to achieve product-market fit, we have the expertise to transform your digital product.
Ergonomic definition
We work closely with you to define the ideal ergonomics of your product, ensuring that it perfectly meets user expectations.
Launch offers
Our launch solutions are designed to ensure that your product makes a memorable first impression, with an intuitive and engaging user interface.
Boost to reach your product market fit
We help refine the ergonomics of your product so that it resonates perfectly with your target market, thus increasing your chances of achieving product market fit.
For big businesses
Our four-step approach ensures a successful digital transformation
Understanding uses
We start with a thorough analysis of user behaviors and needs to ensure that our solutions are fully aligned.
Identifying opportunities
By identifying opportunities for improvement, we implement ergonomic strategies that maximize efficiency and commitment.
Realization of POC (Proof of Concept)
We develop prototypes to test and validate our ergonomic concepts, thus ensuring their effectiveness before full deployment.
Digital redesign
We offer redesign services to modernize and improve the ergonomics of your existing products, aligning them with the latest trends and technologies.
Our collaborations successes
They loved the collaboration and loved the result.
“We have developed the first digital service for renting beer dispensers with delivery in 30 minutes and refrigerated. Pilot built and launched in less than three months thanks to the design thinking approach orchestrated by the Schoolab team and 40/60.”
“Our objective was to reinforce the value of our application and the agency was a great help in this mission. What I really appreciated during our collaboration was the agency's ability to understand our complex environment. They took the time to listen to our needs and to work closely with us to design meaningful changes that improved our product in a tangible way. Their commitment to our success was nothing short of incredible and we couldn't be more grateful for their contribution to our business.”
“Dynamism, seriousness, listening while being in a climate of conviviality conducive to excellent exchanges”
“A big thank you for the quality of your work! We are very happy with the result and especially with our collaboration to launch our product on the market!”
“The collaboration with the studio is excellent in every way! The agreement and exchanges with the studio teams are of very good quality, the work provided lived up to our expectations, and at an affordable price. Camille and her team know how, from sprint to sprint, adapt to our requests, produce numerous routes and alternatives to give us different perspectives. We are convinced that our collaboration, which started in 2019, is destined to last over time.”
“40/60 did a great job redesigning our marketplace. The impact of the redesign was real, with a 35% increase in the conversion rate after the redesign.”
“I am eager to have worked with the 40/60 team to redesign the UX and UI of our application and website. The objective of our collaboration was ambitious, but their support, time, expertise and valuable advice allowed us to successfully complete our project.”
“What we preferred about our collaboration was 40/60's ability to adapt to our unusual business and to offer adapted solutions.”
The redesign of our platform has perfectly integrated the needs of users and the community, establishing a harmonious link between these two worlds. The goal of revitalizing the user experience was successfully achieved through an engaging user interface. The professionalism, creativity and responsiveness demonstrated fully met our expectations, within the initial framework defined at the beginning of the mission.
“A team that listens and is professional. Extensive thinking to understand what exists and highlight areas for improvement in the user experience.”
“The collaboration with 40/60 is warm! A young, dynamic and flexible team. A remarkable quality of exchange and real value proposals throughout the collaboration. We had the opportunity to work with a lot of partners, but despite the complexity of the project, 40/60 took up the challenge and was able to transform: our vision into reality.”
“We worked with 40/60 to improve the user experience of our dashboard and better understand the needs of our users. They took the time to understand our business and the expectations of our users, to offer us tailor-made solutions adapted to our needs. Thanks to them, we have succeeded in creating a user experience that is more intuitive and closer to our users. We highly recommend 40/60 for their professionalism, their competence and their sense of humanity.”
“Thanks to the 40/60 agency initiative, we have been able to design a revolutionary tool that will propel CND into a new era.”
“The 40/60 team was able to immediately absorb our product philosophy to improve user journeys and produce mockups that we are gradually integrating into our application. The iterations were very fast; each time involving the right mix of ideas, concrete proposals and taking into account our feedback. More than a studio, 40/60 is a real partner for all design/product/UX themes with an ultra-dynamic, responsive and proactive team.”
“A team that listens and is professional. Extensive thinking to understand what exists and highlight areas for improvement in the user experience.”
Marouane El Gueddah
CEO of ADN Data
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