About the project
ADN Data has called on 40/60 Studio for two projects so far. First, the complete redesign of their Saas prospecting platform. In a second step, the redesign of their corporate website.
We worked on these two missions in two stages, starting with the redesign of their Saas platform.
EXPERTISES
Branding
User Research
Product design (UX/UI)
The problems addressed
The ADN Data teams contacted us with clear problems that we had to analyze, understand and solve in order to provide them with coherent answers through interfaces that met their needs.
Data DNA had a graphic identity that lacked modernity and dynamism to represent their actions.
Some functionalities present within the existing one require a new approach to simplify user journeys.
A lack of prioritization in terms of missing functionalities, which slowed development.
The site required design and strategic changes in order to increase current statistics.
The challenges of the project
DNA Data is a prospecting platform that allows marketing & sales teams to find 90% of their customers. To do this, ADN Data wanted to redesign their commercial prospecting platform to be much more intuitive and simple for its users, while maintaining complex and advanced functionalities.
Visual identity is a key point of this project, it must be able to be implemented in an omnichannel manner.
Make advanced features like search and advanced filters more intuitive and accessible.
A redesigned conversion journey to optimize the conversion of their leads.
Allow the ADN Data website and their Saas platform to be better referenced by Google.
The solutions provided
We provided various solutions and answers to the problems we raised during our iteration phases and in connection with the request made by the customer.
Conducting an audit, defining a persona, redefining different paths of the website and the Saas platform.
Design of the Saas platform paths in co-creation with the L'ADN Data teams.
Integral design of the ADN Data corporate website in co-creation with their teams.
Different iteration sprints on certain interfaces (Dashboard, freemium and the various advanced filters).
Project methodology
DNA Data was accompanied by a methodology in the form of a design sprint in order to best segment the various key stages of the two missions.
Detailed analysis of existing paths in order to challenge them and extract problems.
Identification, analysis and definition of the various problems to be solved within the interfaces, courses.
Creation of the first screens in principle in shades of gray in order to begin the creation of models.
Application of the graphic layer on the interfaces on the wireframes previously created.
The skills of the teams
A dedicated team composed mainly of designers was called upon to carry out these various missions.
Research and user testing
Creation of an accessible and modern brand identity
UX-UI design of the application and all the paths
Project support
Market Fit
Define
Find the problem and define the solution
Launch
Create and launch the MVP of your product with a user-centered approach, to test its value with a minimum budget.
Boost
Validate the adequacy between the product and its market by quickly iterating the functionalities. Redesign your product to optimize its operation.
Our collaboration in a few words
We both redesigned the Saas platform, with a free trial, and created a new website to present the services. All this designed to support the user in subscribing to the platform. Conceived and designed by 40/60, we also supported DNA data in monitoring the integration and optimizing certain processes after putting them online.
X5 of the conversion rate
ADN Data was able to increase its conversion rate by 5 times just a few months after the end of the two missions.
1 regular partner actor
They now regularly call on us for the smooth running of their digital projects.
“I am eager to have worked with the 40/60 team to redesign the UX and UI of our application and website. The objective of our collaboration was ambitious, but their support, time, expertise and valuable advice allowed us to successfully complete our project.”
