About the project
Kipful offers NFC business cards, innovative cards that allow the sharing of contact information, and more, simply by scanning the card with a smartphone. Already well established, Kipful aimed to modernize its website and optimize the conversion rate through a careful redesign of the purchasing process, intended both for companies with more than 10 employees and for independent entrepreneurs.
EXPERTISES
Art direction
User Research
Product design
Product management
The problems addressed
The site's outdated interface did not reflect the technological and premium image that Kipful wanted to embody. In addition, the process of buying or requesting a quote was complex and long, hindering the clarity of functionalities for users and contributing to a significant bounce rate.
The presentation of the functionalities suffers from a lack of clarity, which leads to a poor understanding of the range of possibilities offered by the product.
The aesthetic of the interface did not reflect the high-end character that Kipful aspires to embody. This discrepancy might not resonate with the target customers, who could then leave the site.
The complexity and length of the buying journey, marked by an excessive number of clicks, contribute significantly to the increase in the bounce rate.
Users, faced with an excess of textual content, may feel overwhelmed and may be encouraged to leave the site. This profusion of text dilutes the impact of key messages and hampers the fluidity of navigation.
The challenges of the project
Present an aesthetic aligned with the high-end image of the brand, simplify the shopping journey to reduce the bounce rate, optimize the communication of features for a better understanding of the products, and minimize text overload to avoid overwhelming users and facilitate navigation.
Minimize unnecessary steps and optimize navigation to encourage smooth and intuitive progress through the site, thus improving user engagement.
Prioritize the alignment of the design with the high-end values of the brand, making sure to create a visual experience that resonates with the expectations of the target.
Rethink the strategy for communicating functionalities to make it more intuitive and accessible. Adopt a more didactic approach in presenting features.
Optimize content to be more concise and structured, with an emphasis on prioritizing information and using visuals to make reading easier.
The solutions provided
Kipful wants to take their business to the next level. To do this, we adjusted their brand identity and reviewed all of their online journeys according to new web standards, by integrating more advanced conversion funnel logics and better structuring of offers.
Optimization of product visualization, allowing users to quickly access information. The shopping journey has been considerably simplified: we have reduced it to two clear steps before reaching the payment process.
A dark and modern interface, combining technological elements and high-end aesthetics, in order to align the brand image with the expectations of the Kipful target.
We have emphasized a clear structure of information, by emphasizing the use of simple terms in an educational approach. This approach is complemented by the integration of explicit visuals and animations.
We have reduced text density by focusing on clear and concise messages with evocative visuals. This approach promotes rapid and effective understanding on the part of users.
Project methodology
The Kipful project was executed using a methodology based on a design sprint, which made it possible to methodically divide the various key stages into well-defined segments. This structured approach promoted effective project management while emphasizing the achievement of specific objectives at each stage.
Analysis and testing of the principles established by direct and indirect competition.
Identification, analysis and definition of the various problems to be solved within the interfaces, courses.
Creation of the first screens in principle in shades of gray in order to begin the creation of models.
Application of the graphic layer on the interfaces on the wireframes previously created.
The skills of the teams
A dedicated team composed mainly of designers was called upon to carry out these various missions.
Positioning of the offers and the new management
Design of models of the various courses.
Implementation of the aesthetics of the website interface.
Standard design to create developable components
Project support
Market Fit
Define
Find the problem and define the solution
Launch
Create and launch the MVP of your product with a user-centered approach, to test its value with a minimum budget.
Boost
Validate the adequacy between the product and its market by quickly iterating the functionalities. Redesign your product to optimize its operation.
A site adapted to the offer
Kipful, synonymous with innovation and quality for businesses and entrepreneurs, has seen its site transformed to better reflect its premium image. By focusing on a smooth and intuitive user experience, we upgraded the platform, significantly improving the conversion rate and reducing the bounce rate. This digital revival illustrates the importance of a synergy between design and functionality to meet the requirements of a demanding market, marking a significant success for Kipful in its commitment to offer added value to its users.
