About the project
Faced with the rise of platforms like Vinted, Label Emmaüs felt the need to evolve. With a site initially designed for desktop and not very adapted to mobile, it was imperative to align with current trends to attract a younger and “mobile-first” audience.
See the websiteEXPERTISES
Branding
Product design
Formation
The problems addressed
A thoughtful “desktop” site
A lack of awareness of Label Emmaus's marketplace status leading to confusion during purchases.
Mainly designed for printing, it required a redesign for digital.
Filters and categories that are not always intuitive for the user.
The challenges of the project
The objective of the redesign was also in the methodological support of the teams, to train young UX designers of “Label école”. In addition to this, the redesign of the marketplace was access to the performance of optimized routes to compete with the biggest retailers, such as Vinted.
Decrease the bounce rate and the abandonments during the purchase.
Maintain good visibility among loyal users without harming existing SEO.
Priority to mobile, but without neglecting the desktop experience.
Ensure the improvement of the skills of Label École learners.
The solutions provided
Development of a dynamic system offering autonomy and flexibility for future updates of Label Emmaüs.
Establishment of a rigorous project structure, ensuring methodical and organized progress.
Delivery of documented models, pixel perfect, ready for development.
Close collaboration with internal developers to ensure a smooth transition from design to implementation.
Project methodology
Product Management Support: Throughout the project, our team adopted an approach centered on product management, ensuring that every decision made was aligned with Label Emmaüs' strategic goals.
Agility & Sprints: We implemented an agile methodology, working in sprints to ensure rapid evolution, constant adaptability to feedback, and continuous delivery of value. Training & Autonomy of
In-house designers: A distinctive aspect of our intervention was the training of Label Emmaus's in-house designers. Not only did we equip them with the skills needed to design models, but we also trained them to take charge of the continuous development of the site. The aim of this approach is to ensure the sustainability and autonomy of the Label Emmaüs team over the long term.
The skills of the teams
In-depth study of user needs for an optimal experience.
Effective management of resources and priorities.
Creation of intuitive and modern interfaces.
Transmission of skills to Label École students.
Project support
Market Fit
Define
Find the problem and define the solution
Launch
Create and launch the MVP of your product with a user-centered approach, to test its value with a minimum budget.
Boost
Validate the adequacy between the product and its market by quickly iterating the functionalities. Redesign your product to optimize its operation.
From the site to the “marketplace”
The transformation of Label Emmaüs was not limited to a simple makeover. It has transformed from a traditional e-commerce site into a dynamic marketplace, meeting the expectations of a new generation of users.
Increase of 35%
of the conversion rate after the redesign
20% decrease
Bounce rate on mobile
+50% active users
thanks to mobile optimization
15% growth
in post-launch organic referencing
