About the project
Strate, a school belonging to the Galiléo educational group, expressed the need for a new website to consolidate its position as a premium school on the French education market. In addition to an essential refresh, the website required an update of its technical infrastructure and a migration to Drupal 4.
See the websiteEXPERTISES
User Research
UX/UI design
The problems addressed
Our main mission was to reconcile the positioning of Strate, a leader in industrial design training, and the experience lived on its website by responding to 4 fundamental problems:
The lack of knowledge about the expectations and needs of the public on the school site did not make it possible to optimize the experience.
The structuring of the offer and the way of presenting the training courses provided did not allow users to grasp all the value.
The experience of browsing the site offered numerous opportunities for the user to get lost or to miss out on the right information.
Very impacting on its sprint supports, the identity of the school needed to be adapted to maintain its character and impact.
The challenges of the project
The redesign of the Strate site also committed us to meeting the needs of Galiléo, the group to which the school belongs:
The main objective of the redesign was to encourage the enrollment of future students.
The redesign of the site should in no way disrupt the work that had been done on SEO.
We needed to offer interfaces and interactions compatible with Drupal 4 technology.
By honoring the profession of designer through a creative, immersive and efficient experience.
The solutions provided
To meet the needs and challenges of the school and the Galiléo group, 40/60 has worked on:
By reorganizing the various contents of the school in a logical way.
To respond quickly to the various needs of users.
To propel visitors into the world of the best industrial design school in France.
Relying on atomic logic and standardizing certain pages to reduce the technical load and strengthen the coherence of the site.
Project methodology
To carry out
Detailed analysis of existing paths in order to challenge them and extract problems.
Identification, analysis and definition of the various problems to be solved with school audiences.
Creation of the first screens in principle in shades of gray in order to begin the creation of models.
Adaptation of the school charter to digital technology and transformation of the UX created into final models
The skills of the teams
A team composed of 3 designers was asked to carry out the project successfully.
Facilitation of interviews and workshops with students, parents and professionals.
Creation of a new tree structure and new user paths to meet identified needs.
UX and UI design of the website and all the paths previously imagined.
Adaptation of an existing charter to digital media in order to maintain its impact and character.
Project support
Market Fit
Define
Find the problem and define the solution
Launch
Create and launch the MVP of your product with a user-centered approach, to test its value with a minimum budget.
Boost
Validate the adequacy between the product and its market by quickly iterating the functionalities. Redesign your product to optimize its operation.
A second wind
The Strate site had not been updated since its inception. To reconcile the lived user experience and the school's premium positioning, the site needed a new look.
First, graphically, to bring the school's identity to life on its website and to offer a coherent and pleasant visual experience to its visitors. But also, and above all, to improve ergonomics and navigation on all routes and thus meet the needs of its target audiences.
- 15%
bounce rate since it was put online.
+ 130%
of traffic over the 3 months following its launch online.
