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Introduction
In a constantly evolving digital world, the need for a digital product redesign can be an imperative to maintain and improve your business performance. A successful redesign can help you maximize your ROI, increase customer satisfaction, and stay competitive.
The competitive advantage lies in adding features that allow for a better user experience or in redefining your user journeys.
Before embarking on the redesign of your application at the top of your head, there are various essential steps to follow and, above all, not to be neglected, otherwise you will no longer correspond to your target audience. First of all, you need to identify your redesign goals, so that it matches your business goals.
In addition, we will recommend that you carefully integrate customer needs and have an idea of the functionalities that will be integrated into the redesigned product according to the initial objective. Do not hesitate to make the first mockups or Low Fidelity wireframes to help you in this framing phase.
To avoid making mistakes during your redesign, do not hesitate to follow our survival guide.
The secret to a successful transformation?
The secret to positioning your digital product as a leading competitor on the market lies in creating structured and well-thought-out specifications.
To help you out, we've created a free and comprehensive terms of reference template that covers all aspects of the redesign. With you will be able to write your own specifications including the functional and technical aspects of your project.
Follow our sample digital application specifications example.
Why a digital product redesign?
If you were wondering why I should redesign my product and what could I get out of it. An investment Yes but at what price?
Performing a strategic digital redesign can generate substantial business benefits and significantly strengthen the competitive position of your product.
Here are some points that will convince you to carry out a digital transformation:
1- Improving the user experience (UX):
A well-executed redesign can dramatically improve the experience for your users, making your product more intuitive, user-friendly, and engaging. This results in increased customer satisfaction, increased retention, and ultimately better brand loyalty.
3- Competitive differentiation:
By adopting the latest technologies and integrating current market developments, your product will stand out from the competition and generate significant improvements in terms of return on investment (ROI). A redesign will allow you to offer innovative features and a modern design, which will attract new customers and retain existing ones.
4- Performance optimization:
A redesign offers you the opportunity to optimize the technical performance of your product in terms of speed, stability and security. It also makes it possible to strengthen your technical environment by optimizing the code and the development of the website. It is important to know that 53% of site visits are abandoned if the loading time takes more than 3 seconds. (stream)
These improvements will build customer trust and promote positive word-of-mouth.
5- Alignment with market trends:
Consumer expectations are constantly evolving, as are technologies. Staying up to date with market developments will allow you to meet the changing needs of customers and seize new business opportunities.
6- Automation of internal processes:
Some processes are redundant and can affect the efficiency and speed of completing various tasks. In order to remedy this situation, it is strongly recommended that functional adjustments be made to automate certain operations, such as data entry or retrieval.
By automating processes, you are helping to reduce human errors, increase productivity, and free up time for more complex tasks that require human intelligence.
7- Response to customer comments:
Take into account customer feedback and suggestions accumulated over time. It shows that you value their opinions and that you are committed to offering a solution that meets their needs.
The key to a successful redesign: effective project specifications
As part of a digital transformation, specifications are a valuable tool that makes it possible to clearly define the objectives, scope and requirements of the project. Obviously, the specifications also take into account the challenges and constraints that may be encountered.
It is your road map for redesign, guiding your decisions and ensuring that all stakeholders are working in the same direction. This strategic document plays an essential role in clearly defining the objectives, needs and specifications of the redesign to be undertaken.
By developing comprehensive and accurate terms of reference, you provide your team with a solid framework for planning, designing, and implementing the redesign project. It makes it possible to align stakeholders with expectations and priorities, while facilitating communication between the various teams involved.
A well-developed set of terms of reference also ensures that each stage of the redesign is oriented towards optimizing the user experience, adopting innovative technologies, and achieving tangible business goals.
Without structured specifications, you may encounter communication problems, delays, budget overruns, and an achievement that does not meet expectations.
Good terms of reference, on the other hand, can help you prevent these problems and carry out your redesign effectively and in line with your goals.
Ultimately, this strategic tool provides the clarity and consistency needed to guide the redesign to success, minimizing risks and maximizing positive outcomes.
The key elements of a specification for a successful redesign
Effective specifications for a digital product redesign must cover several key elements, which are all levers for improving your ROI.
1 -Objectives of the redesign
It's important to have clear and defined goals to understand how to do your redesign. Defining the specific goals of the redesign in depth helps identify current product gaps and determine how to fill them to meet changing customer needs.
Having a specific objective, such as increasing customer acquisition or reducing the bounce rate of your website, allows you to clearly define the actions to be taken and the functionalities to be planned for your mobile application project or website.
2 - User research
User research is a methodical approach aimed at gaining a thorough understanding of the needs, preferences, and behaviors of your target audience. This phase informs the development and evolution of your digital product based on tangible data and accurate insights.
The information collected can be varied, sometimes subtle, and requires specialized expertise to translate it into concrete design actions.
By involving user research specialists at the early stages of the redesign, you ensure a strategic approach based on solid evidence, minimizing the risks of misinterpretation and maximizing the relevance of every aspect of your digital product.
Precisely for this reason, we strongly recommend that you use professionals, such as designers specialized in UX/UI, digital anthropologists, or even UX consultants.
3 - Budget and planning
Effective management of your budget and schedule is essential to carry out your redesign on time and at the expected costs. The specifications guide you through all phases of the project and guarantees smooth and efficient execution.
Determining the exact budget requires considering every aspect of the project, from initial research to final testing to design, development, and integration.
By rigorously evaluating the costs of each stage, you will avoid unexpected budgetary surprises.
When it comes to planning, it's about defining a clear chronological sequence of activities, milestones, and deadlines for each phase of the project.
This structured approach promotes the harmonious coordination of team efforts and makes it possible to quickly identify possible delays or bottlenecks.
4- Team and skills required
Assembling a competent and complementary team is a strategic decision that will greatly contribute to the achievement of your purpose.
A variety of skills are required for each phase of a project; preferred roles may include UX/UI experts, graphic designers, specialized developers, quality testers, as well as experienced project managers.
Choosing teams with the appropriate skills guarantees a smooth execution of the project and minimizes potential risks.
5- Scope of intervention
Clearly defining the scope of your redesign helps to frame your project and ensures that all stakeholders have a common understanding of what needs to be achieved.
6 - Envisaged functionalities
A precise understanding of the functionalities to be implemented is essential to create a product that meets the expectations of your customers and that brings added value to your business.
Beyond the user aspect, this in-depth understanding of the functionalities to be implemented also informs strategic business decisions.
By identifying characteristics that meet the specific needs of your target audience, you strengthen your product's value proposition and establish a solid competitive advantage.
Additionally, it allows you to streamline resources and effectively allocate available budget and time to maximize return on investment.
And to go faster in drawing up your specifications:
We have concocted a specification template written by our 40/60 experts.
Conclusion
A successful digital product redesign can truly transform your business and boost your return on investment. The first crucial step in ensuring the success of this business is the establishment of solid specifications.
Our terms of reference template has been carefully designed to guide you through each critical redesign step.
By using this model, you benefit from a proven strategic structure, facilitating planning, team alignment, and effective resource management.
Feel free to download our template and adapt it to your specific needs. Building on this foundation, you maximize the chances of achieving a successful redesign that not only meets the needs of your users, but also paves the way for sustained business growth.
Don't miss out on this opportunity to create a significant impact on the market and strengthen your competitive edge.
