About the project
On the occasion of the 2018 World Cup, Heineken wanted to seize the chance and offer an innovative service to football and beer lovers: Order a cold beer printer in 30 minutes at home? 40/60 collaborated for Schoolab to meet this challenge for 6 months. 3 months to create and launch the service, and 3 months to maintain and improve it.
EXPERTISES
Art direction
User Research
Product design
Product management
Front Development
Back Development
Service Design & CX
Project support
Market Fit
Define
Find the problem and define the solution
Launch
Create and launch the MVP of your product with a user-centered approach, to test its value with a minimum budget.
Boost
Validate the adequacy between the product and its market by quickly iterating the functionalities. Redesign your product to optimize its operation.
“We have developed the first digital service for renting beer dispensers with delivery in 30 minutes and refrigerated. Pilot built and launched in less than three months thanks to the design thinking approach orchestrated by the Schoolab team and 40/60.”
