About the project
Youcie is a very ambitious project that aims to improve and streamline patients' pharmacy habits. The concept is a mobile application that allows patients to send their prescriptions directly to the pharmacy. They can thus come and pick up their orders on site and benefit from personalized dosage advice that can be directly consulted from their smartphones.
This project intervenes on 2 axes since it also aims to allow pharmacists to process these new requests thanks to a back office dedicated to their activity. 40/60 intervened on the entire Design part of this project, by creating, among other things, all the mobile application as well as the back office for pharmacists
EXPERTISES
Art direction
User Research
Product design
The problems addressed
The idea for YouCie emerged after various observations:
Some pharmacies are easily overloaded because they do not have a large capacity and over-the-counter procedures can take time.
In case of unavailability of medication. This is a real frustration for people with reduced mobility in particular.
Very important in the eyes of many patients who focus on advice and who can get lost.
Many procedures must be paper-based, which can waste time, both for professionals and for patients.
The challenges of the project
This project is part of a complex and very competitive sector since it concerns the health sector, so there were many challenges with regard to this project.
Maintain this precious link around the pharmacist's advice.
To avoid the excesses associated with the ordering of sensitive drugs.
So that types of users can use the application simply and easily.
How to insert a new technology into the constrained technical environment of the pharmaceutical industry.
The solutions provided
In view of the complex challenges and expectations explained earlier, our team worked in depth in order to be able to propose different types of deliverables in order to meet as much as possible the need explained by the client at the beginning of the project.
The creation of fluid and easy to use user journeys, while respecting compliance and document security issues.
A redesign of the logo and the creation of a graphic identity using pharmacy codes to reassure users while modernizing the pharmacy to highlight the concept of innovation.
Think of the product over time with its possible evolutions to alleviate the technical load and the costs associated with it.
A detailed document that aims to keep the value proposition of the service in mind throughout its evolution.
Project methodology
As part of this project, our team adopted a methodology based on the design sprint, this method allowed us to properly segment the different phases of the project and the subjects addressed (mobile application, artistic direction, back office, etc...)
An in-depth study on users as well as an audit of the platform's UX made it possible to detect the problems before the redesign.
Features designed to best meet user needs, framed in intuitive user journeys and aware of compliance constraints.
Through a user-centered approach and a consistent design system, each interaction is carefully designed to optimize the usability and aesthetics of the product.
A reassuring mascot like YouCie that will reassure its users, reflecting a unique and coherent visual identity, reinforcing visual appeal and user engagement.
The skills of the teams
Our team was able to capitalize on several skills on this project, which had a broad framework.
Research and user testing with teachers and students.
Creating an accessible and modern brand identity
UX-UI design of the application and all the paths
Technical framework and front back dev
Project support
Market Fit
Define
Find the problem and define the solution
Launch
Create and launch the MVP of your product with a user-centered approach, to test its value with a minimum budget.
Boost
Validate the adequacy between the product and its market by quickly iterating the functionalities. Redesign your product to optimize its operation.
From idea to MVP
After several months of co-creation with the founder of YouCie, we delivered a “vision” version of the application.
After various synchronizations between the technical team, design and the customer, we prioritized certain functionalities and thus created a functional product roadmap.
2 trips
in Luzon to meet our potential future users
3 digital products
a mobile application, a back office for the pharmacy, a back office for YouCie.
